Shanley Jue is a seasoned creative strategist with over 25 years of experience delivering strategic design solutions to clients across a broad array of industries. Having worked at multiple design companies, Jue established his own award-winning agency in New York City where for 12 years he had the privilege to collaborate with brand owners across most verticals. He left all that behind to combine his personal and professional passions at Schwinn Bicycle Company, where he led the design and brand team to deliver all marketing touchpoints. Jue is currently Creative Director at BIG YAM, where he does what he loves most: brand storytelling. He holds a BFA from Rhode Island School of Design for Graphic Design and when he is not writing or designing, he can be found geeking-out at an art gallery or comic convention.