As Vice President of Business Development, Smeets is responsible for targeting and building the best possible partnerships for BIG YAM. He brings over 15 years of experience in strategic sales, marketing and consulting for various industries including professional sports, healthcare, automotive, agriculture, technology and nonprofit organizations. Ryan is a firm believer that word-of-mouth is everything, Pareto’s Principle rules and fads always fade. Prior to joining the executive leadership team at BIG YAM, he led strategy at Brushfire Interactive, a boutique software development firm. He earned his Bachelor’s degree from UCLA and his Master’s degree from Georgetown University.